Visualizations : Spending : Sorry for being slow on the...
Creator:
pilhofer
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Data file:
Expenditures by Candidate by Category
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Data source: nytimes |
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pilhofer
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Martin Wattenberg says:
Is “Media” what a layperson would call “advertising”? And is “Voter Contact” the same as “calling and writing to ask for money”? |
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Martin Wattenberg says:
See also this visualization of the same data: 
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Fernanda B. Viegas says:
Mitt Romney is, by far, the leader of media/polling/voter contact spending. |
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Fernanda B. Viegas says:
Whereas Hillary seems to focus a lot more on events. |
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pilhofer says:
Sorry for being slow on the uptake. “Media” in this case is a very, very broad category that includes money for any kind of advertising, phone banks, polling operations as well as a slew of other voter-contact related activities — everything from T-shirts to lawn signs. The problem with FEC data is that it doesn’t break out specific expenditures for specific things. For example, there is no way to say how much a candidate is spending on advertising versus direct mail versus phone banks. I wish there were. So, the best I could do was group together all the expenditures on items related to reaching out to voters (whether that is by phone, mail or broadcast TV/radio). |
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Anonymous says:
Thank-you, Martin Wattenberg, for the alternative view of the same info. I found it interesting to see in that view that the various candidates spent about the same on travel whereas Mitt Romney has spent a lot more on media – meaning, most likely, that he has bought more advertising time. |
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Diablo says:
Thanks for a very interesting multiple pie-chart based visualization. You have captured lots of information on a single chart. If you would like to explore the “spatial dimensions” of the spending at zipcode level by major party candidates, please check the following … Giuliani campaign spending map Giuliani campaign spending data by zipcode: Jan-Sep, 2007 Clinton campaign spending map Clinton campaign spending by zipcode: Jan-Sep, 2007 Romney campaign spending map Romney campaign spending by zipcode: Jan-Sep, 2007d |
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Post a comment as Anonymous
include snapshot of visualization?